What's the deal with the ADA seal?

Next time you’re brushing or flossing your teeth, have a closer look at the packaging. Can you see the words “ADA seal of approval” written on them? ADA stands for the Australian Dental Association, but who are they and what does the seal mean?

​ADA is the peak national body for dentists in Australia and a leaded and trusted source of oral health information and research for the industry. With branches in every state and territory, ADA’s mission is to
advance the overall oral health of the public.
 
So, what’s the deal with the seal? The ADA seal of approval was launched in 1988 and provides a stamp of approval for a whole range of dental products including toothbrushes, toothpastes, mouthwashes and dental floss. Any product with the seal can be trusted to deliver the highest level of oral care and is reinforcement of the credibility of the product.
 
Companies that make oral health products can firstly choose to submit them for review to ADA. A panel of unbiased industry experts then test each product against a set of stringent guidelines, ensure alignment with Australian standards and verify the product works exactly as advertised by the manufacturer. If they pass the test, they can sport the seal!
 
When faced with choosing from dozens of toothbrushes and toothpastes on the supermarket shelves, the ADA seal makes buying dental products easy for Aussie consumers. Just look for the seal, and you’ll know it’s the real deal!